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Sanjay Bhatia

Business Development Director

Known for his industry knowledge, strategic approach, and astute planning, Sanjay has worked with some of the most prominent multi-national and local brands, namely Mondelez International, Boeing, Allergan (Juvéderm), Dubai Properties, Oasis Mall, Procter & Gamble, Unilever, and L’Oréal.

Currently spearheading business development at C2 Comms, Sanjay works closely with the team to devise strategies that create growth opportunities for existing clients and is responsible for identifying new potential business partners for the agency.

An entrepreneur at heart, Sanjay was amongst the pioneers who introduced a proper brand activation system in the region. Believing that he could create a unique shopper marketing experience, he helped launch a boutique agency that specialised in providing this service, thus successfully delivering campaigns for several brands.