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Samer Qaqish

Business Director

An industry veteran with over a decade of experience in Middle East markets, Samer Qaqish is a dynamic, solution-driven communication professional. With experience on a variety of industries gathered under his belt during his early years, he has grown over the span of an enterprising career to specialise in the FMCG sector.

From branding, launching, and activating new products to rolling out 360 communication campaigns across traditional, on-ground and innovative channels, he has helmed the growth of numerous renowned household brands including Mondelez & Kraft Foods, Fonterra, General Mills, Philip Morris, Masafi, Carrefour, Coca-Cola and more.

Currently leading multiple account teams as Business Director of C2 Comms, he has been instrumental in winning new business for the agency and building existing relationships through well-planned and effective campaigns, the most notable of which include Coca-Cola Happiness activations and Carrefour SAADA initiative for employees.