Drawing from his broad experience in the fields of big data, human behavior, strategic planning, and digital technology, Cumai has been instrumental in the success of several local and international campaigns during his time at C2 Comms.
Cumai led the launch of C2 Comms’s data-driven communication arm, C2 NATIVE. He also took the brand customer experience for Porsche LME to a new level of automation, creating a seamless and consistent customer experience.
Cumai was instrumental in bringing Creatopia, an online art platform owned by Dubai Culture, to life. He developed the short and long term strategies in order to move the initiative from a government-sponsored website to a profit-generating business model.